“Utterances are the new hashtags“Albert Creixell ,Partnerships head, Amazon Alexa.
Since its introduction in 2016, the voice search technology has only been progressing till date. It has become more convenient and faster than people now prefer voice search over typed search in different search engines. As a result, In order to rank higher in SERPs and engage people on your content, it has become crucial to optimize the content for voice search without which It will become increasingly more challenging to remain ahead of your competition as voice recognition improves and the use of voice assistants like Alexa, Cortana, Siri, and Google grows.
This article will walk you through all the relevent information that you need to know about voice search optimization and introduce with greatest ideas and strategies for voice search optimization (Voice SEO) in 2021.
What is Voice search?
Voice search, also termed as voice-enabled, allows the user to use their voice command to search anything on internet, website or an application rather than typing. This technology is not a replacement for typed search but more convenient comparatively. It includes open-domain keyword queries on any information on the internet like Google assistant, Amazon Alexa, Cortana and Siri.
Significant advancements in the digital world appear to be changing how we all use the internet. The way many of us search online has changed as voice search technology has advanced in recent years. SEO strategists must recognise developing trends in voice search statistics to profit from its rapid surge in popularity.
Voice search statistics in 2021.
- According to Google, voice search on mobile is used by 27% of the global online population.
- According to eMarketer, more than a third of the US population (111.8 million individuals) used a voice assistant at least once per month in 2019, up 9.5 percent from 2018.
- According to ComScore, by 2020, more than half of all smartphone users will be using voice search technology.
- According to a Gartner’s report, by 2020, voice search will account for 30% of all browsing sessions.
- According to Voicebot.ai, more than half of all adults have used voice search, with 33% utilizing it on a monthly basis in early 2019, up from 25% in 2018.
- In 2018, 1 in 6 Americans possessed a smart speaker, according to NRP and Edison Research.
- According to Nielsen.com 1 of every 4 American homes equipped with Wi-Fi owned a smart speaker in 2018.
- A study from BrightLocal in 2018 found that 58% of consumers used voice search to find a local business in 2017, and 46% of people using voice search daily are searching for local business.
Why Voice Search Is Rising In Popularity?
The ability to find information and complete tasks more efficiently and hands-free is one of the many reasons why voice search is becoming so popular. These are the top four reasons why people are utilizing this technology more frequently, according to a Google study:
- Ability to multitask easily
- Ability to finish tasks more quickly and efficiently
- Allows users to get answers and information instantly
- It makes their daily routine easier
Need of Voice search optimization
Due to the extreme worldwide push to enhance voice technology, businesses will need to smoothen their SEO strategies regularly to ensure that they are optimized for voice search. Google’s speech recognition is already 95% accurate, and Google isn’t the only tech firm attempting to perfect voice recognition to capitalise on voice search.
iFlytek, a Chinese company, has developed a speech recognition system with a 98% accuracy rate. Not only would their system accurately translate English to Mandarin, but it will also translate Mandarin to English, Korean, Japanese, and 22 distinct dialects of Chinese. Within three years, their team expects to achieve 99% accuracy.
This clearly indicates any business seeking to attract the most possible inbound traffic to your website must implement Voice SEO moving forward.
Importance of Voice search optimization
1. It enhances your business’s online traffic.
While the effects of voice technologies are still being investigated, certain apparent tendencies have emerged. One of them is the fact that voice searches result in more traffic to websites.
According to PwC, 71% of consumers prefer voice searches to other types of typed searches.
If you’ve done an excellent job optimizing your content, more and more people will be directed to your page. And the better your SEO, the more likely your company will appear at the top of the search results page, with a bonus highlighted snippet.
2. It improves consumer satisfaction.
It’s all about staying relevant in business to succeed. Voice search optimization is a tried-and-true method of keeping your business relevant to your target audience.
It’s a never-ending ambition to improve your relationship with your customers. If you can give your customers a more personalised experience, you’ll be able to form a stronger bond with them. This can lead to increased customer loyalty and repeat business.
Voice search optimization allows you to provide a personalised experience for each user.
Tools like Google Assistant and Alexa can distinguish between different voices, allowing you to collect customer data that is unique to each individual. You can also cater to individuals’ specific needs with this information, enhancing their experience.
Most people do not have the time – or the patience – to conduct business research the “long way.” In order to give a better customer experience, many prominent manufacturers have begun to incorporate voice assistants into their own branded products
3. It gives you an advantage over your competitors.
Isn’t it ideal for your consumers to stay with you indefinitely? That’s only achievable if you’re committed to ensuring that no competition can provide more value to your customers than you can. If your competitors use a voice assistant and you don’t, they’re likely stealing some of your customers.
However, because Voice Search Optimization is a relatively new invention, it’s unlikely that many of your competitors have used it. As a result, if you take full advantage of this technology immediately, you’ll have a significant advantage over your competitors.
How does voice search affect SEO?
The fact that text and voice searches are so dissimilar is the fundamental reason why your SEO strategy should adapt. The following are some of the ways that search by voice influences SEO:
- Conversion of text searches into long-tail query questions using conversational language
- Emphasis on snippets of interest
- The significance of authentic and exceptional learning
Six SEO strategies for Voice search optimization for improved ranking
At its foundation, voice search optimization is similar to traditional SEO but with a more specialized focus.
1. Recognize your customer type and device activity.
Marketers must delve deeper into understanding the consumer and their behavioural patterns, just as voice search algorithms use data, location, and multiple different figures to comprehend search context. Consumer perspectives and factual data can help identify how various people use voice search and on what type of speech-enabled device.
2. Concentrate on Keywords That Are Used In Conversations and are long
While I don’t believe short tail keywords will ever completely disappear, they do become far less relevant when we consider natural phrases used in voice searches. Marketers must attach great importance to conversational long-tail keywords now more than ever before.
It’s critical to figure out the questions you’ll need to answer.
3. Create high-quality content based on characteristics
When it comes to optimizing for voice search, efficiency, context, and relevancy are key. What sets this SEO strategy apart from others is that you must now pay extra attention to:
- Creating detailed responses to frequently asked questions.
- Clearly and succinctly answering simple inquiries.
A smart method that many websites have successfully implemented is to:
- Write a headline for a piece of information or a webpage that asks about a popular topic.
- Provide a concise answer or definition to the query right after the headline.
- Also, use the rest of the page to provide further information about the subject.
The vital aspect of this method is that the rich, strong webpage appeals to Google’s ranking algorithm in the end. Simultaneously, the top of the page’s short-and-sweet material is optimized for voice search and may potentially become a highlighted snippet.
4. Leverage Schema Markup to Give Emphasis
If you haven’t previously, familiarize yourself with schema markup. To notify search engines what your site is about, use schema to mark up your content.
This HTML add-on aids search engines in comprehending the context of your material, allowing you to rank higher in general searches and be more relevant in voice search inquiries. By adopting schemas, Google is able to interpret language, and they can be a wonderful method to add more information to your website so you’re prepared to answer inquiries.
Based on 9,400 schema deployments, Milestone Marketing observed significant improvements of +20-30 percent — with an average of:
- 40 schema types.
- 130 characteristics and properties.
This is the kind of information mobile users and voice searchers will most often be after.
5. Create pages that respond to frequently asked questions (FAQs).
When asking a query, voice searches usually start with “Who,” “What,” “Where,” “When,” “Why,” and “How.” They’re looking for solutions to a pressing problem.
Make a FAQ page and start each question with these adverbs to answer these questions. Then, to appeal to voice search, respond in a conversational manner.
Make sure your website is technically solid and incorporates schemas from a performance standpoint. Ensure that navigation and informational structure are easily accessible, and that page load times are quick.
6. Adapt to mobile devices
We’re moving toward a mobile-first future, where both devices and people are on the move. As a result, it’s critical to remember that mobile and local go hand in hand, particularly when it comes to voice search.
- Mobile devices enable consumers to conduct local searches while on the go.
- Users can then ask hyper-local questions using voice search.
- Make sure your website’s directions to physical places and XML sitemaps are accessible to both visitors and search engines.
Also, develop separate experiences for desktop and mobile users – for example, on mobile, optimize for “near me” searches. Finally, make sure your mobile strategy is solid and that you’re focusing on improving page performance and loading times
What Challenges Might You Face with Voice Search Optimization?
Voice search optimization, like any other new technology, is far from flawless. Because it’s still a relatively new technology in terms of business applications, there are a few quirks to iron out:
1.Troubles about misinformation:
Consumers’ lack of trust in voice assistants is a typical problem that has been noted. Some customers believe that the voice assistant doesn’t understand their questions and, as a result, is giving them irrelevant answers.
However, if you are deliberate about creating truly relevant content that includes good long-tail keywords, you can help to avoid this assumption in the case of your company.
2. For each new procedure, the voice search must be reset:
If you’ve ever used an Alexa, you’ll know that each time you add a device, you’ll need to do a fresh setup. Although this isn’t always a deal-breaker because customers add new devices all the time, the setup process can be time-consuming. When you add a new device or a new operation, this is something you should expect and plan for.
Voice Search Optimization is a relatively new technology that will only grow in popularity as time passes. If you want your firm to grow – or continue to thrive – you can’t afford to ignore the adoption of this technology. Because voice search optimization is so intimately tied to SEO, integrating it today just provides you a higher chance of engaging your customers.
When it comes to optimizing for voice search, there’s a lot to consider, from search intent to local SEO. New technology, on the other hand, brings with it new chances for expansion. Now is the moment to start investing in your digital marketing plan if you haven’t already. Gryffindor Academy can assist you if you’re stuck on how to make your SEO approach more dynamic.
Related Frequently Asked Questions(FAQs)
Is voice search the future?
Voice searches are predicted to account for more than 60% of all searches by the end of 2021. Google Home, Amazon Echo (Alexa), Google Assistant, iPhone (Siri), Android phones, and Microsoft Cortana have all seen exponential growth in popularity.
The time savings of speaking 150 words in a minute rather than typing 40 words in a text search. The ability to converse or use natural language as opposed to a string of set keywords
How do I get found on voice search?
Here are some tried-and-true optimization techniques to try:
a. Make Rich Answers a priority.
b. Restructure and re-imagine your content.
c. For content, use conversational language.
d. Concentrate on keyword phrases with a long tail.
e. Reduce the time it takes for your website to load.
f. Pay attention to your mobile device.
g. Use Google My Business Listings to your convenience.
How will voice search affect SEO?
Around 75% of voice search results will appear in the first three pages of search engine results (SERPs). Rich Answer Boxes, which appear at the top of results pages, answer most voice queries. Google inquiries with featured snippets account for 30% of all searches.
How has voice search benefited digital marketing?
1.Voice search will place a greater emphasis on featured snippets.
You’re probably familiar with how your voice assistant responds to your questions, whether it’s Siri, Google Assistant, Cortana, or Alexa. As a result, businesses trying to stay ahead of the curve in digital marketing are already implementing a voice search strategy.
2. It will increase the value of Position Zero
3. It will prioritize the semantics of searches
4. It will maximize the value of artificial intelligence
5. It will grow the mobile-friendly movement
6. It builds the value of local SEO
7. It will make micro-moments a priority
8. It will become a digital marketing must
What percentages of Google searches are voice?
More than a quarter of the worldwide online population (27%) currently uses the search by the feature on their mobile devices.
How much does voice search cost?
In terms of optimization, you can expect to receive what you pay for, as with anything else. A basic voice search optimization campaign can cost somewhere between $300 and $900 per optimized page, to put it another way.