voice search stats 2021

30 Great Voice Search Stats Digital Marketers must know in 2021

Voice search assistants are improving and becoming more intelligent all the time, completely changing how consumers interact with their digital devices. In a world that is becoming increasingly hands-free, this technology is rapidly evolving to meet and surpass our expectations. Voice-enabled phones, speakers, home assistants, and other technologies are becoming a part of our daily life. A large number of consumers now uses this technology to find products and services online because it is far more handy than typing.

Instead of turning on the television to get the latest updates, people ask their phones queries such as, “Okay Google, what are the latest updates on foreign affairs?” and getting immediate, thoughtful answers. Voice search has gradually become a significant aspect of Search Engine Optimization (SEO), and it isn’t going away anytime soon.

You’ll generate more traffic to your website and boost your SEO score to new heights if you optimize your content for voice search. Because hardly everyone has adopted voice search yet, you will gain a competitive advantage. Hence, It’s crucial to comprehend the historical, current, and future dynamics mentioned in this article to understand how and why voice has expanded so quickly.

So, let’s take a look at the 30 latest voice search trends and statistics, which have been categorized under different basis to show you why it’s critical to get in the act as soon as possible and join the voice search boom.

Significant Voice Search Trends and Statistics 2021

frequency of voice searches by the end of 2021
Frequency of Voice Searches by the end of 2021
  1. Data from Gartner depicted that, By 2021, 30% of web browsing will be done solely by speech.
    By 2021, roughly a third of all web surfing sessions across all search engines will be fully screenless, according to voice search statistics. While this may appear to be far-fetched at first, consider how many people already use Amazon Alexa, Siri, or Google Assistant. Many people already conduct searches without using a screen.
  2. According to Google reports, More than 100 languages are currently supported by Google speech recognition. Google continues to make native voice input available to mobile users, allowing an increasing number of people worldwide to use voice search in their local language. Google currently utilizes speech recognition in over 120 languages and dialects.
  3. Pwc says that Voice assistants are used by 29% of consumers to ask brief inquiries. Many consumers prefer voice search, which they utilize on a daily basis to find answers to simple inquiries.
  4. Every day, two out of every five adults conduct a voice search. Many individuals, according to Edit, only use voice search once a day.
  5. According to The Global Web Index, 14.25% of 16-24 year old use voice search on their phones. Voice search on mobile is used more frequently by 16-24 year old (25 percent) than by 55-64 year old (9 percent ).

Voice Search-Enabled Devices are Growing at a Breakneck Pace

voice assistant stats and most popular smart speaker brands in USA
Statistics: (I) Voice Asistant Devices
(II) Most Popular Smart Speaker Brands in USA

6. Businesswire informs that In 2020, globally smart speaker sales hit a new high of 150 million units. Despite the pandemic, demand for smart speakers skyrocketed last year, especially during the holiday season.

7. Global smart speaker sales will top $30 billion by 2024, according to Global Market Insights. In the near future, smart speakers are likely to become one of the most popular consumer electronics goods.

8. According to data from Comscore, more than half of smartphone users now utilize voice search. By 2021, the majority of smartphone users around the world will be using speech technology to search.

9. Based on the report from Global Web Index, 34% of those who don’t have a voice assistant are interested in getting one. The smart speaker industry is expected to rise due to late adopters.

10. By 2021, smart speakers will outnumber tablets. Tablet sales are marginally falling, thus, according to Canalys, making it easier for smart speakers to overtake them. By 2021, smart speakers are anticipated to supersede tablets. Voice-activated speakers are most widely used in countries like the United States, where one out of every four families already has one.

Consumers’ Day-to-Day Routines are Including Voice-Enabled Device Interaction

Statistics: How many consumers use voice search?
Voice Search User Behaviour

11. Voice technology is used by 5.48 percent of customers for generic search queries. According to Searchengineland, nearly half of people use voice search technology to get answers to common questions on the internet swiftly. As previously said, speaking is often considerably faster than typing; therefore, this is a natural trend. Users flock to voice searches for quick, straightforward answers whether they are on the go or have limited time.

12. A voice search result page takes 4.6 seconds to load. According to data collected from Backlinko, Voice search result pages load far faster than the average page, which takes 8.8 seconds to load. This translates to a 52 percent faster loading time for voice search results pages.

13. According to PwC, 65 percent of people aged 25 to 49 use voice-activated gadgets at least once a day. The 25-49 years old group is the most likely to conduct daily voice searches, followed by 18-24 year old and 50+ year old, respectively. Though voice searchers aged 25 to 49 are the most active, the 18-24 age group is credited with driving early adoption of the technology.

14. As per PwC, 61 percent of people aged 25 to 64 said they would use speech devices more in the future. This tendency is mirrored among the 18-24 generation, with 57 percent saying they will expand their speech device usage in the future years.

PwC also offers the following insights:

15. Voice assistants are used by 9.35% of users to check the weather and news. With the help of their voice assistants, 35% of people keep up with the news and check the weather. 15% would instead do it the old school way.

16. Voice navigation and traffic are used by 10.54 % of monthly consumers. Voice assistants assist 19% of consumers (on a daily basis) and 54% of consumers (monthly) in navigating or checking traffic.

17. Voice searches will become more common in the future, according to 71% of wearable gadget owners. Users of wearables are the most optimistic, but tablet and speaker users aren’t far behind.

18. Fifty-two percent of individuals, according to Google, keep voice-activated speakers in their living rooms. They’re kept in 25% of people’s bedrooms, while 22% keep them in their kitchens.

Customers Use Voice Search To Make Purchases

Age Group Classification of consumers use Voice Search enabled devices to make purchases
Age Group Classification of consumers use Voice Search enabled devices to make purchases

19. According to PwC, Every month, 40% of consumers utilize voice to order or purchase something. People use voice assistant devices to make purchases, but only 10% of them do so on a daily basis. 50% of customers never use a voice assistant to place orders.

20. 43% of those who own a voice-enabled gadget use it for online shopping.
Almost half of those who have a voice-activated gadget use it to make online purchases. However, many consumers remain dubious and are cautious when utilizing voice search for online shopping.

21. Voice is predicted to be a $40 billion channel by 2022, according to OC&C Strategy Consultants. Consumer spending on voice shopping is estimated to be approximately $2 billion now. Today’s marketers must understand the voice of their customers to capitalize on this revenue-generating opportunity.

22. Narvar shows Up to 43% of those who have a voice-activated gadget shop with it. Consumers of all ages utilize their smartphones to help them make purchases, with a 41% increase in 2018.

23. Google says 52 percent of smart speaker owners want to hear about offers, sales, and promotions from brands. Consumers are interested in developing relationships with brands through voice communication.

Local Search and a Surge in Valuable Phone Calls are Strongly Tied to Voice Commands.

According to the data collected from BrightLocal

24. Seventy-six percent of smart speaker users conduct local voice searches at least once a week. Voice searches are used by 46 percent of users on a daily basis to find information about local companies.

25. Voice search is used by 51% of consumers to find eateries. Though consumers investigate a wide range of businesses on their speech devices, from hotels to doctors to insurance firms, this is the most typically voice-searched business.

Voice Search Leads to Incoming Phone Calls, which are a valuable conversion to any business.

26. BIA/Kelsey finds out that calls generate 10-15 times more profitable than web leads. Voice searches can lead to calls, which are one of the most lucrative conversions for marketers. You can monitor your total ROI and optimize accordingly by tracking the calls generated by voice searches (source: )

As per the source: Forresterstudy,

27. Leads from the call convert 30 percent faster than those from the internet. Calls yield a faster return on your marketing spend.

28. In the last 12 months, 41% of businesses claim to have raised phone conversion rates by 25% or more. Consumers are not only calling more as a result of COVID-19, but they are also calling with a higher desire to buy. Many businesses are seeing an increase in call volume and value as a result of COVID-19.

Increasing Voice Search Conversions by Personalizing the Caller Experience

29. SmarterHQ claims that consumers only interact with marketing communications tailored to their individual interests, according to 72 percent of respondents. Marketers who consider their customers’ previous brand encounters — both online and over the phone — are more successful.

30. While Glassbox Digital says that Customers believe that a company’s experience is just as necessary as its products and services, according to 80% of respondents. Customers will likely move their business elsewhere if you fail to create seamless experiences that make them feel valued and known.


Now that you’ve learned 30 useful voice search statistics, you can start putting them to work for your e-commerce firm. All of these facts plainly demonstrate that voice search isn’t slowing down anytime soon, if at all. As more and better devices enter the market, voice search will become more accessible.

Whether you’re looking to optimize your digital commerce page or increase your tech e-commerce store’s sales and marketing plan, these voice search analytics will come in handy to help you understand where e-commerce and mobile e-commerce are headed. The earlier you start optimizing, the quicker you’ll see incredible results. Start by remembering these key voice search statistics, and you’ll be able to utilize the power of voice search in no time fully.

Related frequently asked questions(FAQs)

How can you use voice search to generate more calls and customers?

– Traditional text searches take longer than voice searches. Long-tail keywords and queries that are likely to be spoken aloud should be optimized in your content.

– Although the keywords and queries for voice searches differ from those for typical text searches, the same SEO concepts apply. To ensure that you rank well, follow SEO best practices.

– Provide an easily accessible phone number and address, update your Google business listing, and include “near me” in the title tags, meta description, and anchor text to optimize for local searches.

– Analyze voice search calls to see if you should retarget the caller and, if so, with which ad campaign.

– Analyze phone interactions to see how successfully each location converts callers into customers — and which strategies are most effective — and share best practices.

Is the voice assistant Siri is better and faster than Google assistant?

Siri is no doubt the most popular voice assistant among mobile users, according to statistics. It’s worth noting that Siri is used by 45.64 percent of smartphone users. Only 28.70 percent used Google Assistant in comparison. According to Tim Cook (CEO-Apple), Siri has 375 million monthly active users in the United States.
Google Assistant answered the voice queried 92.9 percent of the time correctly and comprehended every question they asked. Siri learned 99.8% of the questions and answered them perfectly 83.1 percent of the time, whereas Alexa understood 99.9% of the questions and answered them correctly 79.8% of the time.

What is the future of Voice recognition?

Daria Evdokimova, CEO & Co-founder of Voiceops, says that
“Given the present rate of advancement, it’s highly unlikely that machine-driven speech-to-text will not outperform human transcription in both accuracy and speed over the next 5-10 years. We’re not quite there yet, but we’ll be there soon. As we continue to collect more speech data through in-home and mobile virtual assistant apps like Siri and Alexa, the rate of development will accelerate in the next years.
Logical language processing (NLP) will most likely be used directly on audio data rather than on transcripts of audio data, and I believe this is a natural progression. Humans comprehend and digest audio data by identifying how various sounds combine to form words, rather than converting speech to text and then reading it..”

What are the disadvantages of voice recognition?

The Disadvantages of Voice Recognition Software:-
1.Lack of Accuracy and Misinterpretation.
2.Time Costs and Productivity.
3.Accents and Speech Recognition.
4.Background Noise Interference.
5.Physical Side Effects.

The Ultimate Guide To Voice Search Optimization 2021

Voice Search Optimization : 6 SEO strategies for improved ranking in 2021

“Utterances are the new hashtags

Albert Creixell ,Partnerships head, Amazon Alexa.

Since its introduction in 2016, the voice search technology has only been progressing till date. It has become more convenient and faster than people now prefer voice search over typed search in different search engines. As a result, In order to rank higher in SERPs and engage people on your content, it has become crucial to optimize the content for voice search without which It will become increasingly more challenging to remain ahead of your competition as voice recognition improves and the use of voice assistants like Alexa, Cortana, Siri, and Google grows.

This article will walk you through all the relevent information that you need to know about voice search optimization and introduce with greatest ideas and strategies for voice search optimization (Voice SEO) in 2021.

What is Voice search?

Voice search, also termed as voice-enabled, allows the user to use their voice command to search anything on internet, website or an application rather than typing. This technology is not a replacement for typed search but more convenient comparatively. It includes open-domain keyword queries on any information on the internet like Google assistant, Amazon Alexa, Cortana and Siri.

Significant advancements in the digital world appear to be changing how we all use the internet. The way many of us search online has changed as voice search technology has advanced in recent years. SEO strategists must recognise developing trends in voice search statistics to profit from its rapid surge in popularity.

Voice search statistics in 2021.

  • According to Google, voice search on mobile is used by 27% of the global online population.
  • According to eMarketer, more than a third of the US population (111.8 million individuals) used a voice assistant at least once per month in 2019, up 9.5 percent from 2018.
  • According to ComScore, by 2020, more than half of all smartphone users will be using voice search technology.
  • According to a Gartner’s report, by 2020, voice search will account for 30% of all browsing sessions.
  • According to Voicebot.ai, more than half of all adults have used voice search, with 33% utilizing it on a monthly basis in early 2019, up from 25% in 2018.
  • In 2018, 1 in 6 Americans possessed a smart speaker, according to NRP and Edison Research.
  • According to Nielsen.com 1 of every 4 American homes equipped with Wi-Fi owned a smart speaker in 2018.
  • A study from BrightLocal in 2018 found that 58% of consumers used voice search to find a local business in 2017, and 46% of people using voice search daily are searching for local business.
Voice Search Optimization Statistics
Voice Search Optimization Statistics

Why Voice Search Is Rising In Popularity?

The ability to find information and complete tasks more efficiently and hands-free is one of the many reasons why voice search is becoming so popular. These are the top four reasons why people are utilizing this technology more frequently, according to a Google study:

  • Ability to multitask easily
  • Ability to finish tasks more quickly and efficiently
  • Allows users to get answers and information instantly
  • It makes their daily routine easier

Need of Voice search optimization

Due to the extreme worldwide push to enhance voice technology, businesses will need to smoothen their SEO strategies regularly to ensure that they are optimized for voice search. Google’s speech recognition is already 95% accurate, and Google isn’t the only tech firm attempting to perfect voice recognition to capitalise on voice search.

iFlytek, a Chinese company, has developed a speech recognition system with a 98% accuracy rate. Not only would their system accurately translate English to Mandarin, but it will also translate Mandarin to English, Korean, Japanese, and 22 distinct dialects of Chinese. Within three years, their team expects to achieve 99% accuracy.

This clearly indicates any business seeking to attract the most possible inbound traffic to your website must implement Voice SEO moving forward.

Importance of Voice search optimization

1. It enhances your business’s online traffic.

While the effects of voice technologies are still being investigated, certain apparent tendencies have emerged. One of them is the fact that voice searches result in more traffic to websites.

According to PwC, 71% of consumers prefer voice searches to other types of typed searches.

If you’ve done an excellent job optimizing your content, more and more people will be directed to your page. And the better your SEO, the more likely your company will appear at the top of the search results page, with a bonus highlighted snippet.

2. It improves consumer satisfaction.

It’s all about staying relevant in business to succeed. Voice search optimization is a tried-and-true method of keeping your business relevant to your target audience.

It’s a never-ending ambition to improve your relationship with your customers. If you can give your customers a more personalised experience, you’ll be able to form a stronger bond with them. This can lead to increased customer loyalty and repeat business.

Voice search optimization allows you to provide a personalised experience for each user.

Tools like Google Assistant and Alexa can distinguish between different voices, allowing you to collect customer data that is unique to each individual. You can also cater to individuals’ specific needs with this information, enhancing their experience.

Most people do not have the time – or the patience – to conduct business research the “long way.” In order to give a better customer experience, many prominent manufacturers have begun to incorporate voice assistants into their own branded products

3. It gives you an advantage over your competitors.

Isn’t it ideal for your consumers to stay with you indefinitely? That’s only achievable if you’re committed to ensuring that no competition can provide more value to your customers than you can. If your competitors use a voice assistant and you don’t, they’re likely stealing some of your customers.

However, because Voice Search Optimization is a relatively new invention, it’s unlikely that many of your competitors have used it. As a result, if you take full advantage of this technology immediately, you’ll have a significant advantage over your competitors.

How does voice search affect SEO?

The fact that text and voice searches are so dissimilar is the fundamental reason why your SEO strategy should adapt. The following are some of the ways that search by voice influences SEO:

  • Conversion of text searches into long-tail query questions using conversational language
  • Emphasis on snippets of interest
  • The significance of authentic and exceptional learning

Six SEO strategies for Voice search optimization for improved ranking

At its foundation, voice search optimization is similar to traditional SEO but with a more specialized focus.

1. Recognize your customer type and device activity.

Marketers must delve deeper into understanding the consumer and their behavioural patterns, just as voice search algorithms use data, location, and multiple different figures to comprehend search context. Consumer perspectives and factual data can help identify how various people use voice search and on what type of speech-enabled device.

2. Concentrate on Keywords That Are Used In Conversations and are long

While I don’t believe short tail keywords will ever completely disappear, they do become far less relevant when we consider natural phrases used in voice searches. Marketers must attach great importance to conversational long-tail keywords now more than ever before.

conversational long tail keyword for voice seo
Conversational Long-Tail Keyword for Voice SEO

It’s critical to figure out the questions you’ll need to answer.

3. Create high-quality content based on characteristics

When it comes to optimizing for voice search, efficiency, context, and relevancy are key. What sets this SEO strategy apart from others is that you must now pay extra attention to:

  • Creating detailed responses to frequently asked questions.
  • Clearly and succinctly answering simple inquiries.

A smart method that many websites have successfully implemented is to:

  • Write a headline for a piece of information or a webpage that asks about a popular topic.
  • Provide a concise answer or definition to the query right after the headline.
  • Also, use the rest of the page to provide further information about the subject.

The vital aspect of this method is that the rich, strong webpage appeals to Google’s ranking algorithm in the end. Simultaneously, the top of the page’s short-and-sweet material is optimized for voice search and may potentially become a highlighted snippet.

4. Leverage Schema Markup to Give Emphasis

If you haven’t previously, familiarize yourself with schema markup. To notify search engines what your site is about, use schema to mark up your content.

This HTML add-on aids search engines in comprehending the context of your material, allowing you to rank higher in general searches and be more relevant in voice search inquiries. By adopting schemas, Google is able to interpret language, and they can be a wonderful method to add more information to your website so you’re prepared to answer inquiries.

Based on 9,400 schema deployments, Milestone Marketing observed significant improvements of +20-30 percent — with an average of:

  • 40 schema types.
  • 130 characteristics and properties.

This is the kind of information mobile users and voice searchers will most often be after.

5. Create pages that respond to frequently asked questions (FAQs).

When asking a query, voice searches usually start with “Who,” “What,” “Where,” “When,” “Why,” and “How.” They’re looking for solutions to a pressing problem.

Make a FAQ page and start each question with these adverbs to answer these questions. Then, to appeal to voice search, respond in a conversational manner.

Make sure your website is technically solid and incorporates schemas from a performance standpoint. Ensure that navigation and informational structure are easily accessible, and that page load times are quick.

6. Adapt to mobile devices

We’re moving toward a mobile-first future, where both devices and people are on the move. As a result, it’s critical to remember that mobile and local go hand in hand, particularly when it comes to voice search.

  • Mobile devices enable consumers to conduct local searches while on the go.
  • Users can then ask hyper-local questions using voice search.
  • Make sure your website’s directions to physical places and XML sitemaps are accessible to both visitors and search engines.

Also, develop separate experiences for desktop and mobile users – for example, on mobile, optimize for “near me” searches. Finally, make sure your mobile strategy is solid and that you’re focusing on improving page performance and loading times

What Challenges Might You Face with Voice Search Optimization?

Voice search optimization, like any other new technology, is far from flawless. Because it’s still a relatively new technology in terms of business applications, there are a few quirks to iron out:

1.Troubles about misinformation:

Consumers’ lack of trust in voice assistants is a typical problem that has been noted. Some customers believe that the voice assistant doesn’t understand their questions and, as a result, is giving them irrelevant answers.

However, if you are deliberate about creating truly relevant content that includes good long-tail keywords, you can help to avoid this assumption in the case of your company.

2. For each new procedure, the voice search must be reset:

If you’ve ever used an Alexa, you’ll know that each time you add a device, you’ll need to do a fresh setup. Although this isn’t always a deal-breaker because customers add new devices all the time, the setup process can be time-consuming. When you add a new device or a new operation, this is something you should expect and plan for.


Voice Search Optimization is a relatively new technology that will only grow in popularity as time passes. If you want your firm to grow – or continue to thrive – you can’t afford to ignore the adoption of this technology. Because voice search optimization is so intimately tied to SEO, integrating it today just provides you a higher chance of engaging your customers.

When it comes to optimizing for voice search, there’s a lot to consider, from search intent to local SEO. New technology, on the other hand, brings with it new chances for expansion. Now is the moment to start investing in your digital marketing plan if you haven’t already. Gryffindor Academy can assist you if you’re stuck on how to make your SEO approach more dynamic.

Related Frequently Asked Questions(FAQs)

Is voice search the future?

Voice searches are predicted to account for more than 60% of all searches by the end of 2021. Google Home, Amazon Echo (Alexa), Google Assistant, iPhone (Siri), Android phones, and Microsoft Cortana have all seen exponential growth in popularity.
The time savings of speaking 150 words in a minute rather than typing 40 words in a text search. The ability to converse or use natural language as opposed to a string of set keywords

How do I get found on voice search?

Here are some tried-and-true optimization techniques to try:
a. Make Rich Answers a priority.
b. Restructure and re-imagine your content.
c. For content, use conversational language.
d. Concentrate on keyword phrases with a long tail.
e. Reduce the time it takes for your website to load.
f. Pay attention to your mobile device.
g. Use Google My Business Listings to your convenience.

How will voice search affect SEO?

Around 75% of voice search results will appear in the first three pages of search engine results (SERPs). Rich Answer Boxes, which appear at the top of results pages, answer most voice queries. Google inquiries with featured snippets account for 30% of all searches.

How has voice search benefited digital marketing?

1.Voice search will place a greater emphasis on featured snippets.

You’re probably familiar with how your voice assistant responds to your questions, whether it’s Siri, Google Assistant, Cortana, or Alexa. As a result, businesses trying to stay ahead of the curve in digital marketing are already implementing a voice search strategy.

2. It will increase the value of Position Zero
3. It will prioritize the semantics of searches
4. It will maximize the value of artificial intelligence
5. It will grow the mobile-friendly movement
6. It builds the value of local SEO
7. It will make micro-moments a priority
8. It will become a digital marketing must

What percentages of Google searches are voice?


More than a quarter of the worldwide online population (27%) currently uses the search by the feature on their mobile devices.

How much does voice search cost?

In terms of optimization, you can expect to receive what you pay for, as with anything else. A basic voice search optimization campaign can cost somewhere between $300 and $900 per optimized page, to put it another way.