Metatags for SEO are hidden tags that give search engines and website visitors information about the webpage. In 2021, These text snippets also tell the browser how to present the content to visitors. They do not appear on the page itself, but rather in the HTML code. Among the most common SEO mistakes affecting site performance, We recently found that over 48% of sites still get the metadata wrong. A whopping 65% of sites are missing any meta tags whatsoever.
Because metatags for SEO are used in a portion of an HTML document, they must be coded in your CMS. Depending on the platform that powers your website, this can be easier or more difficult: an “out of the box” solution like WordPress will have a specific section for meta tags like canonical links or meta descriptions.
However, before we get into the specifics of which meta tags to use on your site, there are a few things to consider.
It’s all about interacting with the search engines when you use the proper metatags in the right way:
- The topic of your page.
- How to understand it.
- Who should be able to see it
Importance of Metatags for SEO:
Metatags are crucial because they influence how your site shows in the search engine results pages (SERPs) and how many people are likely to click through to the site. As a result, they will have an effect on your traffic and engagement rates, as well as SEO and rankings. Hence, Metatags are an essential aspect of any SEO strategy. They can be reconfigured to highlight the most crucial aspects of your content and help your website stand out in search rankings.
There are a number of metatags for SEO are available, but using the important ones in an effective way brings optimization of the site and prevents meta-tag stuffing as well.
Seven most useful Metatags for SEO in 2021:
One of the first things users notice in the SERPs is the title tag. The title of your page gives a sneak peek into what your content is about.
This means that your title tag should be high-quality, concise, and descriptive, with a maximum length of 55 characters. Additionally, including a keyword in the length can help with SEO.
How to craft good Title tags for SEO:
- Identify a major keyword to target
- Research long-tail variations of the core keyword
- Build a basic title tag.
- Maintain your distinctiveness
How to add title tag to the webpage?
Paste the code below into the <head> section of your page:
<title>This is the title of the page.</title>
If you’re using WordPress, install an SEO plugin like Yoast. You should see a place to set the title tag on the page or post editor.
2. Meta description
The meta description tag should provide a brief, relevant explanation of what a page is about in order to inform and attract people. They function similarly to a sales pitch, persuading the visitor that the page is exactly what they’re looking for.
However, meta descriptions are not a direct ranking element. More visitors will click on your website in the search results if it has a great meta description.
How to craft a good meta description?
Five simple steps to quickly and easily generate your meta descriptions:
- Elaborate on your title tag
- Make it more relevant to the search goal.
- Make use of an energetic voice.
- Be succinct.
- Upload the meta description
How to add meta-Description to the webpage?
Copy and paste the following code into your page < head> section:
meta name="description" content="Place the meta description text here.">
If you’re using WordPress, you can do this easily in Yoast.
3. Meta Robots
The meta robots tag instructs search engines on whether and how to crawl your website. Understanding and successfully employing this tag is critical to your SEO efforts.
What’s the point of using this meta tag?
With that in mind, here are some possible values for this tag:
- index: tells bots to index the page;
- no index: tells bots not to index the page;
- follow: tells bots to crawl links on the page, and that you also vouch for them;
- no follow: tells bots not to crawl links on the page, and that no endorsement is implied.
How to add meta robot to the webpage?
You can combine these in any of the following ways:
<meta name=”robots” content="noindex, nofollow">
<meta name=”robots” content="index, follow">
<meta name=”robots” content="noindex, follow">
<meta name=”robots” content="index, nofollow">
Alternatively, you can use <
meta name=”robots” content="none">, which is the same as index, follow. Index, follow is also equal to not using a meta robots tag.
And In wordpress, use advanced settings of Yoast to set meta robots tags.
4. Meta viewport
The visible area of a web page is determined by the meta viewport tag. It tells the browser how to display the website on different screen sizes (desktop, tablet, and mobile). You should specify the viewport in today’s mobile world. You run the risk of having a bad mobile experience if you don’t.
How to craft meta viewport effectively?
- Use meta viewport tag on all web pages;
- Use the “standard” tag unless you know what you’re doing (see below)
How to add a meta viewport tag to your page?
Paste the code below into the <head> section of your webpage:
<meta name="viewport" content="width=device-width, initial-scale=1.0">
It’s worth noting that width=device-width, initial-scale=1.0 isn’t required for the content attribute, although it’s the most common—and right for most pages..
5. Alternative Text Tag
Image optimization has become a critical component of modern SEO because it provides a new way to rank in search results, this time using your visual content.
Both search engines and users should be able to view your images. Alt text can accomplish both of these goals: it gives a text alternative to images that will be displayed if the image fails to load, or it can be read out by a screen reader; it also tells search engines what that image is meant to represent.
How to craft good Alternate text tags?
- Use descriptive filenames
- Be concise and accurate
- Always use a decent description and avoid stuffing the keyword in this tag.
- Make a sitemap for images.
- This tag should be 50-55 characters long.
- For faster page loading, use an average or small file size; don’t sacrifice image resolution.
How to add alt txt tags to the webpage?
Use the following syntax:
6. Canonical tag
If you have almost identical pages on your site, you may need to tell search engines which one to prioritize.
You are guiding the crawlers as to which URL qualifies as the ” primary” URL, rather than confusing Google and losing your rating in the SERPs. This emphasizes the significance of the correct URL and prevents others from duplicating your SEO.
Where canonical tag can be added?
- A page with similar content on a related topic.
- Duplicate pages that are accessible through numerous URLs.
- Different versions of the same page with different session IDs or URL parameters that have no effect on the content
How to add Canonical tags to the webpage?
Copy and paste the following code into your page < head> section:
7. Header tag
Header tags can be used to adjust font sizes and indicate information hierarchy on a page. H1 to H6 are the header elements. H1 is the highest and most significant level, while H6 is the lowest and least significant. When a text is marked with an H1 tag, search engines understand that it is the most essential material on the page.
Also, as crucial as header tags are, you shouldn’t use them excessively—consider quality.
How to add a header tags to the webpage?
<H1>Metatags for SEO: A definitive guide in 2021</h1>
<p>Paragraph of content</p>
<p>Another paragraph of content</p>
<H2>Importance of Metatags in SEO<H2>
<p> Paragraph of the content</p>
<H2>seven most useful metatags for SEO in 2021<H2>
<H3>1. Title Tag</h3>
It is usually suggested to use only one H1, while you can use more than one H2 or H3.
Advanced Metatags for SEO that should be incorporated in 2021.
The keyword is the most significant part of a Metatags for SEO. These are the terms or expressions that completely describe your site and what it is about. The keywords could be potential search queries that you expect your target market will type into Google.
Previously, the keyword tag was all that mattered in terms of search. Since the web has become more commercial in nature, ‘keyword stuffing’ has become an SEO trend, and search engines have stopped looking at the keywords tag. The Meta keyword tag is sometimes thought to be obsolete and ineffective; yet, you should prefer to utilize it. Make sure you’re using it correctly. For a long time, SEO will let you know that the Meta keywords field properly used is of no value, but if incorrectly used will harm you.
2.Hreflang Tag(rel=”alternate” hreflang=”x”)
The hreflang tag is extremely useful for both SEO and conversion optimization if your website caters to worldwide markets and has language variations of the same landing page.
The location of a browser is used by Google to determine the user’s language intent. The hreflang tag indicates whether a page is available in many languages, As a result, Google will show the user the version of the website that is appropriate for their location or preferred language.
If your website is targeting search phrases with a global audience, hreflang tags can assist ensure that the most relevant material is displayed to the most relevant audience, improving your rankings in the process.
3. Schema.org (Shared Vocabulary of microdata)
Most major search engines use Schema.org markup, which is a shared vocabulary of microdata. For Google, schema tags make it easier for crawlers to extract data and show it more prominently in the SERPs through their rich results for users.
There are now over 30 distinct sorts of rich results available on Google, all of which are designed to make your SERP result more clickable for users. If your web page content aligns with a rich result type, there’s no reason not to be utilizing the subsequent schema.org markup.
Another way to optimize the webpage is to avoid un-necessary metatags.
Unnecessary Metatags for SEO
It’s not as if using a lot of metatags is detrimental for the content or the page. They are, however, a waste of space and lead to meta-tag stuffing. As a result, they should only be used when absolutely essential.
- Author/web author – This tag is used to identify the page’s author. On the page, it’s simply unnecessary.
- Revisit after – This meta tag tells robots to come back to a page after a certain amount of time has passed. There isn’t a single big search engine that follows it.
- Expiration/date – The terms “expiration” and “date” are used to indicate when the page will expire. Do any of your pages have an expiration date? If they’re still there, simply remove them (but don’t keep updating content, including contests; instead, make it a yearly contest!). Make an XML sitemap for “date” and maintain it up to date. It’s a lot more practical.
- Copyright – Examine your website’s footer. I’m guessing it says something like “Copyright 20xx.” What is the point of repeating it?
- Abstract – This tag is primarily used by educational endeavors to place an abstract of the content.
- Distribution – The “distribution” parameter, which is usually set to “global,” is designed to control who can access the document. It’s assumed that if a page is open (rather than password-protected, as on an intranet), it’s designed for everyone. Accept it and remove the tag from the page.
- Generator – This field is used to record the software that created the page. It’s pointless, just like “author.”
Meta tags are powerful HTML elements that can significantly improve your SEO success. Some tags help you set up how your content looks in a search results page or on social media platforms, while others give you control over the behavior of browsers and crawlers on your website. Meta-tags can be difficult to understand at first, but with the appropriate direction, nothing is difficult. Also, Meta tags aren’t hard to implement yourself – you don’t really need a programmer, just some experience with HTML.
This guide is designed to provide readers with as much information as possible in order to alleviate their perplexity. Understanding these seven useful meta tags in 2021 will suffice the need in SEO
Related Frequently Asked Questions(FAQs)
What are meta tags for beginners?
A meta tag is a tag (that is, a coding statement) in the Hypertext Markup Language (HTML) that describes some aspect of the contents of a Web page.
Meta tags are areas in HTML code that contain information about a website.
The information cannot be seen on the website itself. Search engines access certain meta tags so they can, for instance, display a page title and description in the search results.
How many metatags should I use?
Several metatags are available. However, Important metatags are listed below which can be incorporated:-
4.Alternative text tag.
5.Robots meta tag.
6.viewport meta tags and Twitter cards.
How to create metatags for SEO?
The home page meta tags can be set up from your Online Store Manager’s Content >Titles and Content section.
Once there, you should see an alphabetical listing of your store’s main pages.
Look for “home” and click on its “Action >Edit” button (at the far right) to access the meta tags section for the page
Do metatags for SEO matter in 2021?
Yes, they do, but not all Meta tags can help you in 2021.
In my experience, if you want to rank high in Google in 2021 then you also need to focus on high-quality content and user satisfaction. The main goal of this guide is to explain which Meta tags are good to go with and which are simply dead and have no use.
How google metatags impact SEO?
Google can read both HTML and XHTML-style meta tags, regardless of the code used on the page. Except for google-site-verification, the latter case is generally not important in meta tags. Google understands a standard set of meta tags. You can use custom meta tags to provide Google with additional information about your pages. Google can use this information to create rich snippets or enable the sorting of search results.
Are Meta description still used in 2021?
A meta description (sometimes called a meta description attribute or tag) is an HTML element that describes and summarizes the contents of your page for the benefit of users and search engines. While meta data isn’t as important for SEO rankings as it used to be, the meta description still plays a significant role in on-page SEO.
How to check Metatags for SEO on a site?
If you want to check the Meta tags for any page, just right-click anywhere on the page and select “View Page Source”.
You can also use tools like SEMrush (specifically the SEMrush Audit Tool), and Screaming Frog to check the Meta tags on any site.
Does Google Use What Is In Metatags for SEO for Ranking Pages?
Some search engines once looked for hidden HTML tags like these to help order pages in search engine results pages, but most search engines have evolved past this, and Google certainly has.
Google is on record as saying it does not use some data in meta when ranking a page (in a positive way) and tests throughout the years have certainly seemed to confirm this.
In short, Google does not use information in the keywords meta tag or the description meta tag to actually rank pages, but it does use the meta description text to create search snippets. Sometimes.